Why choose shade-grown coffee? Shade-grown coffees are grown the traditional way, slow under a canopy of shade from taller native hardwood trees. Shade-grown coffees are also carefully tended, harvested and processed by people who know and love coffee. Their coffees are certified Bird Friendly® by the Smithsonian Migratory Bird Center and Fair-Trade. The coffee is also USDA Organic. Buy in-store or online. Go to our COFFEE page to purchase and become a Song Bird Hero today!